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The payments industry has an ever growing long tail of nimble, tech-forward competitors. With changes in regulation and technological advancements, Westpac wanted to explore bold new futures to inform decisions about investment, acquisition and its role as an incumbent in a growing ecosystem.
Through a strategic design process, we collaborated with Westpac and merchant customers – from small businesses through to international institutions, to envision the future of payment product, platform and service solutions.
Sandbox used emerging trends and technologies to imagine and mock up future state merchant services. Helping merchants touch and feel possible futures gave us first hand insight into core needs and opportunities for innovation.
Across all sizes and types of organisations, including charities, family-run retail stores or major fast food providers, merchants valued the ability to configure the payment experience specifically for their own customers.
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With merchant appetite for innovation in mind, we designed solutions that play to Westpac’s strengths while working with - not against - smaller and more nimble fintech offerings in market.
Aligning leadership around a clear vision helped Westpac to accelerate decisions about investment, acquisition and partnerships.
