Human-centred
design, fit for purpose

We work with you to reimagine how you will meet the needs of your customers in the future.

Strategic design projects explore the intersection of customer needs, changing expectations and the impact of socio-cultural, technological and/or regulatory change. By bringing to life a clear vision, we help you align stakeholders and make informed decisions about longer term objectives, priorities and investments.

We help you deeply understand your customers and operationalise insights.

Discovery research projects involve uncovering the customer needs, attitudes and motivations that impact success. By establishing a strong evidence base we help you ensure that key design decisions are based on a foundation of deep insight about your customers.

We help you identify and develop ideas before you commit investment and resources.

Concept development projects involve testing a range of possible solutions with customers to gain confidence in the right direction for a product, service or system. We help you to avoid wasted effort and accelerate the development process by providing clarity on the right and wrong value propositions for your customers.

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We work collaboratively with your teams to define the desired customer experience.

Service prototyping projects involve testing a proposed digital, physical or omni-channel experience with your customers and staff. By simulating real service experiences we help you explore how your service needs to work in practice; challenging your assumptions and aligning internal teams on a target state design.

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